What does SEO means?
stands for Search Engine Optimization
. You are engaged in SEO when you attempt to get your webpage to rank higher (or on top!) in a search engine’s SERPs
(search engine results pages). It is the process of getting traffic from the free, organic, natural listings on search engines.
Does SEO make sense?
Sure. it's the most effective way to gain new customers/visitors. Remember, SEO starts with a professional, search-engine-friendly website.
What is SERP?
SERPs = Search Engine Result Pages
What is SEM?
SEM = Search Engine Marketing = everything you do to get new clients / visitors from search engine. SEO, PPC, visibility on google maps etc.
What is PPC?
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically, via seo.
You pay for every click that provide you new visitor to oyur webpage.
Which is better, SEO or PPC?
Well, they differ. You couldn’t establish wholly formed online presence without SEO. By the same, you couldn’t target clients by demographic, behaviors, or keywords
without PPC. In our opinion only search marketing mix (SEM, SEO, PPC) combined with other marketing technics (such as affiliation programes) AND good overall marketing / PR plan to sell your product
might give you a chance to become a leader in your specific business type.
What's the difference between organic/free vs. paid results?
Organic results are the results that appear in search engines based on search engine algorithms.
Paid search results appear at the top or side of a page. These are the links that advertisers pay to appear on choosen keywords. See PPC for more information.
Which is better, SEO or SEM?
SEO is just one discipline included in SEM (Search Engine Marketing). SEM includes both PPC and SEO.
What is "web presence"?
The web presence of a business is the complete digital footprint of a business found on the Internet.
These include, but are not limited to:
- Links to webpages and content from other places (websites) on the Internet.
- Social media such as a Instagram Profile, Facebook Page, Twitter account, LinkedIn account, company blog etc.
- Mentions of a webpage/business in social media – posts, links, tweets, likes, shares etc.
- Video content created and posted on video sharing sites such as YouTube.
- Local business pages such as Google Maps
- Listings in business directories like Bing, Yahoo, Yelp etc.
- Email communications with customers
- Press Releases
... and many more!
Do I need SEO?
Simple answer is... YES! Search engine optimization is an essential component of a business’s marketing and sales strategy.
Reasons for developing and implementing a clear SEO and web presence strategy:
- optimize your web presence and visibility
- build better branding and positioning for your business, products or services
- increase the online trust for your business
- identify a business most effective keywords
- rank higher in the search engines
- increase traffic from potential customers
- increase the number of repeat visitors and customers
- grow your business online / offline
- overcome your competitors!
What are KEYWORDS?
Keywords and keyword phrases are a central element of search engine optimization. In its most basic definition a keyword or keyword phrase is
the text a web user types into a search box to find relevant information or content.
Choosing the best possible keywords for your website is very important for getting targeted traffic to your website with the greatest chance of converting them to customers.
It’s not about getting visitors to your site, but about getting the right kind of visitors.
Should I optimize my domain name to include keywords?
No. Unless it'a a top domain like realestates.com. Focus on business, then on SEO.
How do I know when I’m using the right number of keywords on a page? What is the right keyword density?
Unfortunately, I can't tell you an exact number that is the right number of keywords / key phrases on a webpage, or right keyword density.
There's no keyword density you should be aiming for.
Please be aware that using a keyword too many times can result in penalization. SEO is not about placing as many keywords as you can at your website.
Just keep in mind, and only use keywords when you need to. Then - optimize. You'll find enough natural opportunities to include keywords that you won't even have to worry
about reaching an arbitrary number, but occurency in specific places (like title, keywords, h1...) might help... a lot!
Do I need to know programming to do SEO by myself?
Well.. it will help you, but it's not obligatory. You do not need to know how to code.
If you want to deploy more advanced tactics, then you probably will have to know some basics, but to do a little optimization by yourself it isn't neccessary.
What is robots.txt file?
This is a file that gives search engines information about the pages a company wants to index. You should place that file in your domain main directory, so it can be found under
YOURDOMAINNAME.com/robots.txt address. If you have problems with robots.txt, try to use robots.txt generator - there are plenty.
What is the sitemap.xml file?
This file is an index of all the pages on your site. It's a quick reference (map) for search engines of content that you want to index.
How can I see what pages are indexed?
Easy. Type in google "site:www.YOURDOMAIN.com"
Do I need alt text on images?
Search engines cannot read images (well, they can... but... it's more complicated), but they can read text.
The alt text helps them figure out what the images shows. Thanks to that we can put a keyword in specific element to indicate importance of that keyword and - overall - be higher in the ranking on that specific keyword.
Should I hire someone to do my SEO?
On certain level - absolutely YES. But simple optimization you can do by your own, you will just need good information (use our tool!) and basic knowledge of HTML.
Hiring someone to do your SEO can be helpful, but it can also be dangerous if that person doesn't actually know the modern rules of SEO.
Hire the professional.
Will HTTPS affect SEO?
Short answer - Yes! It is essentially a more secure form of HTTP. Google looks on pages like these favorably.
HTTPS is also faster than HTTP, which can affect click-through rate. So... yes, HTTPS insead of HTTP should positively impact your rankings.
Are SEO meta tags important? Do I need your service?
Some say, that "Google do not read metatags". It is not true. Of course Google reads metatags. All of them. The importance of them and they possibility to
affect search ranking is different thing. In short way: yes, they are important. Yes, google reads them.
There are many kinds of meta tags:
- meta keywords – A list of keywords you deem relevant to the webpage.
- title tag – The title of your webpage.
- meta description - A short description of the webpage.
- meta robots - An indication to search engine crawlers as to what they should do with your webpage.
- and many more...
What are essentials of SEO?
Well, basically there are two things you should focus on:
- Website optimization - you can use our tool to improve oyur website and prepare it for specific keywords
- Link building - you can do it by yourself or just buy links to your webpage.
It's more complicated, there are MANY strategies, especially when you try to compete on 'hard' keywords, but basically those two things are the solution to 95% customer needs.
How do I know is a backlink good or bad for my website?
Well, it's complicated, but we can divide links on two sides: do-follow links and no-follow links. Do follow links helps obtain better results, nofollow do not affect ranking.
But it's more complicated ;) The quality of a backlink can be determined by analyzing how reputable
is a website linking to you. But you can also analyze Domain Authority, Page Authority, Trust Flow, Citation Flow... etc.
Does good contact equal high rankings in Google?
Well... not always. You can have great content at completely not optimized webpage so your effort to gain
new visitors might be not fully exploited. Everyone wants to to rank high in Google, but , after all, backlinks and web optimization will be the ones to make a difference.
Can I be penalized for bad optimization?
Yes. Do not put keywords everywhere, in every sentence etc. Our tool monitors unusual density so you can avoid basic mistakes.
Can I be penalized for linking to bad websites?
Yes. Linking to spam is not the best idea. Google looks at your link as an endorsement you make for that site.
if you endorse website that have seo problems or have bad reputation, chances for a penalty are quite high.
If you are not sure, use nofollow attribute in your link.
Is negative SEO a real threat?
Unfortunately.. Yes. Some competitors might use unethical ways to outrank you. When the money is involved, some of us... do bad things. You should always monitor the backlinks to your website.
Should I hire SEO agency that GUARANTEES first place in Google?
No. Never. There's no such thing as guaranteed results in seo. Those are scammers who want to take advantage of people with little seo knowlegde.
How long does it tak to see results from SEO?
Weeks, months, sometimes years. It depends on what niche your website is, how well it is optimized what kind of resources you allocating
for SEO and how good are the backlinks you are building.
How long are your contracts?
We provide simple plans - you pay only for a time you use our great service. We charge monthly.
Do you have any discount for long term service?
No. We hate that idea. We hate when we have to pay more per month just because we do not know how long we will be using service.
Discount appears when you subscribe, after some time we will provide new feauters so the price will raise, but for "old" users the price is guaranteed, always the same.
Can I have an extra invoice?
Sure. Please contact us
Can I switch plans / upgrade?
Sure. When upgrading or downgrading just cancel your current subscription and start another one. You will receive refund for a period that was not fully consumed.
Who is your payment partner?
We work closely with Paypal.com and Mollie.com.
Any other questions? Do not hesitate to contact us!